Sales & Marketing
SALES AND MARKETING RESOURCES TO BUILD CONFIDENCE IN SMALL TO MEDIUM SIZE BUSINESSES
Tackling sales and marketing efforts can be a daunting task. For small to medium size businesses, a large marketing staff may not be a favorable business option. Outsourcing can help alleviate some of the work load, but it can also feel less personal. If you are someone who is struggling to find a way to excel on a sales and marketing level within a company, you are not alone. Several marketing resources have been created with you in mind, some starting as low as $0! Let’s take a look at what resources are available.
Analytical Resources
Google Analytics
Google Analytics is a free and user-friendly platform to track analytics on website traffic, visitor information, and campaign performance.
Cost: FREE
Google Search cOnsole
Google Search Console is a great resource for website performance. Track valid pages, keywords, and URL performance.
Cost: FREE
Social Media
Social media pages, such as Facebook and LinkedIn, provide administrators access to analytics on organic and paid campaigns, audience engagement, storefront details, and so much more!
Cost: FREE
Audio/Video Resources
Local Libraries
Some libraries offer a technology center equipped with audio and video production equipment.
Possible cost: Library Card
Rental Shops
Instead of making a financial commitment in purchasing your own production equipment, use a rental service like a local audio store.
Cost: varies upon location
Fiverr
Utilize talent from all over the world in Fiverr's elaborate catalog of skilled freelancers. Voice-overs, video editing, short video ads...the list goes on!
Cost: starting as low as $5